foundational
Creator tools for the next generation of gaming content.
Allstar helps aspiring creators build an audience with a fast, easy, and fun way to capture and share their best gaming moments across social media.
- Founding Product Designer
- Branding, Research, Design systems
- Figma, React, Figma tokens
- Strategy & Hiring
Overview
Owning the creator experience end to end.
Allstar makes it fast, easy, and fun for aspiring creators to capture and share their best gaming moments. As founding designer, I owned that experience end to end for four years.
The system
The company's first design system, from zero to one.
Working alongside a back-end engineer, I built the company's first design system in Figma and React, from zero to one, then led the design team on top of it as Allstar grew, contributing to a $30M+ funding round.
The screens
Product Design & Platform
iOS & Android
Discover feeds, full-screen clip viewing, creator profiles, social features, and notifications across both platforms.
Allstar Studio
The card marketplace where creators browse, preview, and enable effects (music, memes, transitions, overlays, and more) to brand their clips.
Website & Creator Tools
The web platform for viewing, sharing, and managing clips: profiles, libraries, sharing dialogs, and admin tools.
Match History & Upload
An ML-powered feature: users submit a demo file, and Allstar automatically picks the best moments, applies effects, and generates a shareable video.
Paywall & Upgrades
Each feature-gated moment gets a tuned upgrade flow matched to what the creator is trying to do: downloads, mobile clips, remixes, and queue boosts.
Brand & System
Studio tier icons, user tier badges, and the identity system that unified the product across every touchpoint.