Allstar
Kindora
Say hello... to the creator tools of the future
OVERVIEW
Allstar helps aspiring creators build an audience by making a fast, easy and fun way to capture and share their greatest gaming moments across social media and to the world. Using cloud computing & machine learning technology, Allstar eliminates every burden of creating and sharing content. All you need to do is focus on your game and Allstar will take care of the rest.
Meetup Pro connects brands and businesses to their audiences in real life, driving community growth, customer engagement, and brand awareness. By tapping into the huge amount of data within the Meetup platform we wanted to create a product that could be a new revenue driver for the company whilst helping community managers and companies achieve their goals.
ROLE
Founding Product Designer
Branding, Research, Design systems, Interactions, Strategy, Hiring
1 Designer, 2 Co-Founders, 9 Engineers
The task
Nick & Gavin, the co-founders came to me when the company was just an idea in their heads. Working alongside a back end engineer, I built out the first design system for the company. Working in both Figma and React. Over the coming months we had a fully fledged website to get users in, sell our message and begin the company in earnest. Throughout the next four years we would raise over $18 million, grow the team to over 20 spanning across the globe and reach over 2,000,000 gamers worldwide.
Data has never been a strong point for Meetup at the consumer level: in the backend there is a heap going on to serve the right members to the right groups millions of times a day, but there has never been a way for organisers of large networks and companies to delve into that data and control how they want to use that it. Community Organisers are leveraging the power of community to drive real impact at their place of work and Meetup is well positoned to be the leader in this space.
$18,000,000
Raised across both Seed & Series A rounds from Mark Cuban and Drive Capital
0-1
Designed the first button through to what is live now across web, email, marketing, app and illustration.
Groups who are affliated with a network or company
Allstar is a multi-platform application, spanning iOS, Android, Desktop apps and a website that features an e-store, profiles, viewing content and more. A lot of my day job was making sure all these pieces came together in one cohesive brand and theme.
Meetup Pro connects brands and businesses to their audiences in real life, driving community growth, customer engagement, and brand awareness. By tapping into the huge amount of data within the Meetup platform we wanted to create a product that could be a new revenue driver for the company whilst helping community managers and companies achieve their goals.
iOS & Android Apps
Fig 1. (iOS) Discover & Watch Screens
Fig 2. (Android) Profile screen & Followers/Following tabs
Fig 3. (Android) Notifications & Figma tokens
Fig 4. Entry screens via notifications, sharing alongside illustrations
Website
The Allstar website is broken into three different categories and serves as both a home for creators or a place for viewers to just come and view the content they are interested in watching, the categories are;
Watch: This is where users can view clips from other users, filter by style, game, views, popular.
Compete: Allstar runs competitions for users to submit clips and earn cash prizes, awards and build up their Allstar cred.
Create: This is where the magic comes together in Allstar Studio. Users can make montages, select filters, add music to make the content they have created their own.
Allstar Studio
Allstar Studio is where users go to view, learn and set their cards for future gameplay. Look at it as Allstar's e-commerce site where users can pay to have access to greater cards, in turn making their content more appealing by helping it stand-out from the crowd with no design or animation experience. Along with the card tiers there was also categories like game filters, meme's, audio and music and text to speech.
Match History
Match History is a feature where with only a demo file, match token or URL, a user would submit to Allstar for uploading and Allstar would in turn, create of a video file. Using machine learning, Allstar would pick the best moments, apply filters, add sound without any input from the user.
Let's chat!
Currently open to new opportunities remote or in New York