Olark

Meetup Pro

Olark helps companies track leads, drive sales, increase conversions, and provide great customer service. Real-time visitor information like login name, geographic location, purchase history and cart contents help companies personalize every interaction and strengthen customer relationships. Over the course of a few months I worked alongside their internal product & engineering team to develop a new design language, user interface and user experience. 

Meetup Pro connects brands and businesses to their audiences in real life, driving community growth, customer engagement, and brand awareness. By tapping into the huge amount of data within the Meetup platform we wanted to create a product that could be a new revenue driver for the company whilst helping community managers and companies achieve their goals.

Olark has been around for nearly a decade and in that time, the user interface of it's client facing product has not changed. They were facing competition from larger players in the market like Hubspot, Intercom and Salesforce but knew that had a product that their customers loved. There was an opportunity to revamp their visual look and feel and integrate that alongside some of their smart machine learning capabilities the engineering teams were building out. 

Data has never been a strong point for Meetup at the consumer level: in the backend there is a heap going on to serve the right members to the right groups millions of times a day, but there has never been a way for organisers of large networks and companies to delve into that data and control how they want to use that it. Community Organisers are leveraging the power of community to drive real impact at their place of work and Meetup is well positoned to be the leader in this space.  

Customer interviews?

What are we going to build?

We took our learnings and began to play around with the UX of how our customers would interact with the product. I would build these out in ProtoPie then work with the Product Manager to get these designs into customers hands for real time feedback. 

Data has never been a strong point for Meetup at the consumer level: in the backend there is a heap going on to serve the right members to the right groups millions of times a day, but there has never been a way for organisers of large networks and companies to delve into that data and control how they want to use that it. Community Organisers are leveraging the power of community to drive real impact at their place of work and Meetup is well positoned to be the leader in this space.  

This prototype is looking at how customers would view new contacts and interact with them. 

Data has never been a strong point for Meetup at the consumer level: in the backend there is a heap going on to serve the right members to the right groups millions of times a day, but there has never been a way for organisers of large networks and companies to delve into that data and control how they want to use that it. Community Organisers are leveraging the power of community to drive real impact at their place of work and Meetup is well positoned to be the leader in this space.  

This prototype was more focused on some larger UX issues around the main navigation & agent transfer system. 

Data has never been a strong point for Meetup at the consumer level: in the backend there is a heap going on to serve the right members to the right groups millions of times a day, but there has never been a way for organisers of large networks and companies to delve into that data and control how they want to use that it. Community Organisers are leveraging the power of community to drive real impact at their place of work and Meetup is well positoned to be the leader in this space.