Kindora
Kindora
Europe's best marketplace to buy and sell premium pre-loved baby and kids goods.
OVERVIEW
Kindora is Europe’s premium resale and overstock children’s goods platform. They are a luxury lifestyle brand, making it easier for a generation to spend smarter to get the best for their families. Working with the 2 founders I established the brand identity, product guidebook, design system and web design.
Meetup Pro connects brands and businesses to their audiences in real life, driving community growth, customer engagement, and brand awareness. By tapping into the huge amount of data within the Meetup platform we wanted to create a product that could be a new revenue driver for the company whilst helping community managers and companies achieve their goals.
ROLE
Founding Product Designer
Branding, Research, Design systems, Interactions.
1 Designer, 1 CEO, 2 Engineers
The Problem
Parents buy really good stuff when they have a baby, often with the intention of selling it on later. But they end up on Facebook Marketplace, where they have to answer lots of questions, deal with tire kickers and invariably drop their price. It's a hassle. It became clear very quickly that that we could solve these problems if we learned from a model like Vestiaire Collective & BackMarket (seasoned second hand online market places)
Data has never been a strong point for Meetup at the consumer level: in the backend there is a heap going on to serve the right members to the right groups millions of times a day, but there has never been a way for organisers of large networks and companies to delve into that data and control how they want to use that it. Community Organisers are leveraging the power of community to drive real impact at their place of work and Meetup is well positoned to be the leader in this space.
$960,000
Raised from Angel Investors
8 Months
From Ideation to Go-Live
Groups who are affliated with a network or company
"Better than new"
When we initially sat down to discuss what we wanted the company to be, we knew through discussions with over 100 parents that there was a market for high quality, luxury baby items at an affordable price. Consumers are seeking out new options to purchase secondhand for both budgetary and environmental reasons and to leave a positive impact on the future of their child. We also knew that our voice, color palette and brand needed to reflect all these things.
The first part of the research was to understand why Meetup Pro was needed. After looking at how many companies across the globe use Meetup, it was clear that we were a central place for community managers to put on events and help users and customers get aligned with their product. These companies were already doing this work, whether it was in Excel or another spreadsheet form, so there was a massive opportunity to help these companies manage their networks and grow a new revenue stream for Meetup.
What are we going to build?
What are we going to build?
Through research I started to understand the needs of the families we would be working to gain trust from. One thing was clear, families want the best for their babies... but often these items are outgrown in a flash. Then what?
- Goods are expensive and take up a lot of room to store.
- Cost of living crisis is hitting families hard.
- They're left with "stuff debt" to store items that are built to last a lifetime and/or huge amounts of waste.
- Mass marketplaces are a minefield for buyers and sellers. Ghosting, hassle and haggling tarnish the experience.
- Nowhere to find out what these items are worth on the secondary market. Everyone is guessing.
Fig. Confusing choices and Hard work
Brand & Identity
Design System & Kadence Blocks
Website Design
The ability to integrate MailChimp alongside being able to drill down to a very specific user was key for a lot of our community managers. We brought this functionality to the fore. Adding the quick filters was done at a later date once we saw how our users were using the filters functionality. We also introduced the ability to message members. This could be done at a network, group, host or individual level, giving the community manager a huge amount of control over their list.
Let's chat!
Currently open to new opportunities remote or in New York